{"product_id":"helia-floral-sleeveless-maxi-dress","title":"Helia Floral Sleeveless Maxi Dress","description":"\u003cp\u003eThis Helia floral maxi dress is one of those easy throw-on dresses that just works for so many occasions. It’s got a lovely relaxed fit, so it skims over the body without clinging, and the sleeveless shape is perfect for warmer days. The neckline is a simple round neck, and the maxi length drops to the ankle, making it feel quite chic.\u003c\/p\u003e\u003cp\u003eThe all-over floral pattern is really pretty – it’s not too bold, so it feels quite sophisticated. You could wear this with some simple white trainers and a denim jacket for a casual weekend, or dress it up a bit with some heeled sandals for a garden party. It’s the kind of dress you’ll reach for when you want to feel put-together without having to think too much.\u003c\/p\u003e\u003ch3\u003eGood to know\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRound neckline, sleeveless\u003c\/li\u003e\n\u003cli\u003eRelaxed fit, drapes beautifully\u003c\/li\u003e\n\u003cli\u003eAll-over floral pattern\u003c\/li\u003e\n\u003cli\u003eMaxi length — drops to the ankle\u003c\/li\u003e\n\u003cli\u003eLightweight, comfortable fabric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-rm-chart=\"1\"\u003e\u003cdiv class=\"rm-size-guide\" style=\"margin:1.4em 0;font-family:inherit;\"\u003e\n\u003ch3 style=\"font-size:1.05rem;letter-spacing:.02em;color:#3a3129;margin:0 0 .5em;\"\u003eSize Guide\u003c\/h3\u003e\n\u003cdiv style=\"overflow-x:auto;border:1px solid #ece7df;border-radius:10px;\"\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;min-width:420px;font-size:.92rem;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#f6f2ec;\"\u003e\n\u003cth style=\"padding:10px;text-align:center;color:#6b5e50;font-weight:600;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:10px;text-align:center;color:#6b5e50;font-weight:600;\"\u003eUK\u003c\/th\u003e\n\u003cth style=\"padding:10px;text-align:center;color:#6b5e50;font-weight:600;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding:10px;text-align:center;color:#6b5e50;font-weight:600;\"\u003eWaist\u003c\/th\u003e\n\u003cth style=\"padding:10px;text-align:center;color:#6b5e50;font-weight:600;\"\u003eHips\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e6\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e80 (31½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e62 (24½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e86 (34)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e8\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e84 (33)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e66 (26)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e90 (35½)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e10\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e88 (34½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e70 (27½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e94 (37)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e12\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e92 (36½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e74 (29)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e98 (38½)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e14\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e96 (38)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e78 (30½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e102 (40)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e16\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e101 (39½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e83 (32½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e107 (42)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;font-weight:600;color:#6b5e50;text-align:center;white-space:nowrap;\"\u003e18\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e106 (41½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e88 (34½)\u003c\/td\u003e\n\u003ctd style=\"padding:9px 10px;border-bottom:1px solid #ece7df;color:#4a4a4a;text-align:center;white-space:nowrap;\"\u003e112 (44)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:.8rem;color:#8a8178;margin:.6em 2px 0;\"\u003eBody measurements in cm (inches in brackets). This is a general guide — for the best fit, measure yourself and size up if you’re between sizes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Ryanmelinda","offers":[{"title":"XS \/ Cherry Red","offer_id":54101829845330,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"XS \/ White","offer_id":54101829878098,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"XS \/ Pink","offer_id":54101829910866,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"S \/ Cherry Red","offer_id":54101829943634,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"S \/ White","offer_id":54101829976402,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"S \/ Pink","offer_id":54101830009170,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ Cherry Red","offer_id":54101830041938,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ White","offer_id":54101830074706,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ Pink","offer_id":54101830107474,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Cherry Red","offer_id":54101830140242,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ White","offer_id":54101830173010,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Pink","offer_id":54101830205778,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1093\/5671\/2274\/files\/D34_CherryRed.jpg?v=1785079092","url":"https:\/\/ryanmelinda.com\/products\/helia-floral-sleeveless-maxi-dress","provider":"Ryanmelinda","version":"1.0","type":"link"}